Moda La Finca

A larger-than-normal roadside sign sprouted at the roundabout between the highway and the entrance to our Montebello urbanization last Friday: Moda La Finca. An arrow pointed beyond our neighborhood toward the golf resort about three miles away through the orchards. La Finca, literally a country farmhouse, is a beautiful green area between Montebello and the town of Algorfa, to which we technically belong. In addition to the golf course, there is a luxury resort hotel, which we toured a year ago when we dropped in one day out of curiosity and encountered staff who were inclined to give us the grand tour, out of boredom.

In a rare coincidence, I had already read in the weekly RoundTown News that Moda La Finca was a new clothing shop, scheduled for a grand opening on Sunday at 10:00 AM, with free cava, the effervescent Spanish answer to champagne. The shop was reported to be German-owned and would offer only clothing made in Germany, for men and for women.

So off we headed this morning at a little past ten o'clock and sure enough, there is a delightful and unusual new clothing boutique and outlet in the commercial area at the entrance to La Finca.  The shop was full of people and I looked around and found several things I was interested in, though I did not make any purchases at the time. This is a good place to come when you have something you want to match a new accessory to, I told myself, or when you want to buy something to wear for travel. Styles are different whenever you go away from Spain, or even away from the Costa Blanca area where we live. Quality and variety were evident in the unusual selection of moda, and I will definitely be back.

The shop is indeed German, and Johannes enjoyed practicing his German. He was also more decisive than I was--he found a sweater that will be perfect for our trip to Frankfurt early next month. As we checked out, the attendant told us that her boss was married to an American, who was outside at "the beer place." It's a good thing we looked for him. We didn't find him right away, but we found the German beer they were offering, and then we found the small bratwurst in fresh baguettes, and the chips and Danische-style cookies. And then we spied the man in charge of the cava and mimosas, and that was Al, the American. We had a pleasant chat. Al was familiar with upstate New York and Pennsylvania, as we are, too, since we have driven across those two states often as we traveled from New England to Ohio and back.

It was a grand opening for a promising new business. We see far too many businesses start here and then, a few months later, fail, often for lack of market research. This one seems different. An upscale clothing boutique in a golf resort makes sense; good quality and good taste at higher, but affordable, prices, makes sense in this area that is home to thousands of northern Europeans. Advance publicity in the newspaper, and detailed road signs pointing the way...these people have done their research in planning this business venture. Maybe it's the German-American combo.

Oktoberfest in San Fulgencio

You don't have to read the statistics to know that many regions of Spain, from the Costa Blanca White Coast) in the north, to the Costa del Sol (Sun Coast) in the southwest, are filled with foreigners. You only have to go to the local hipermarket (ours is Carrefour, itself a French company) to hear a babel of languages: Spanish, yes, and English, but also German, Danish, Swedish, Norwegian, French, and others I cannot distinguish.

Many of the speakers are permanent residents, a large number of them pensioners or early retirees, who came originally for the sun and perhaps a less expensive standard of living. An increasing number are men and women in their thirties and forties who have left the northern climate to live and work in an area that is warmer in degrees Celsius but also, they say, in spirit. Almost universally people in this group say they are here for the lifestyle: they work hard during work hours, but here, as opposed to where they came from, there is time in the day for themselves, their children, and a social life outside the home.

Last Sunday we ventured out to the First Annual Oktoberfest in San Fulgencio, a small town close by that was recently reported to have more than 70% non-Spanish population in residence. We remembered an Octoberfest that we had been to years ago at Lake Quassy in Middlebury, Connecticut, and looked forward to German music, dancing, beer, and bratwurst with anticipation. Presumably the festival was being organized by the Germans of San Fulgencio. But not much of civic culture in Spain gets organized without the support of the ayuntamiento, or local government. So how Spanish would this be? How German?

The German-Spanish coalition got it "spot on," as our British friends say. The tent, with a capacity of more than 800, was not completely full on Sunday afternoon, but there were enough people there to keep the two entertainers very busy playing música típica of Bavaria, singing in German, and generally stirring up the enthusiasm of the crowd in Spanish and German. We seated ourselves at one of the wall-to-wall picnic tables, scanned the German-Spanish-English menu, selected our salchichas/sausages, and made a slight dent in the 50,000 liters of typical German beer that had been promised for the week-long festival.

At the table behind us were two German-speaking older couples. I bumped butts with one of the gentlemen (dressed very unlike my idea of a German, in cream-colored dress pants and a salmon-colored shirt) as we swayed to the music with our glasses lifted high. The table in front of us was occupied by two young Spanish couples, each with a young daughter. A stroller sat at the end of the table, but neither girl was in it--they were crawling all around the table and benches, dancing and clapping to the music. We exchanged lots of smiles but no words. I don't think a soul at the Spanish table understood a word of the German, and I'm pretty sure the Spanish phrases just flew by the Germans at their table, but both parties were having fun.

So did we. I don't understand much German, either, but I recognized the music and I can lock arms, sing la-la-la-la, and sway with the best of them.

Prosit!